dot com & email

i also have a breadth of experience working on .com work, email and retail marketing. i’m proficient in figma and have lots of experience leading seasonal and retail campaigns, product launches and working with ux and design to streamline processes and keep things running smoothly and efficiently.

below are some of my project highlights:

citi

this landing page introduced a credit card feature that allowed trans citi customers to change their first names on their credit cards, no questions asked.

 
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apple

i spent several years working exclusively as a senior copywriter at apple. during my time there, i worked on many of the seasonal dot com and email campaigns, and retail campaigns like trade-in offers and tax holidays. I also did the product launch for the homepod mini, and product pages for magsafe accessories such as the colored silicone cases (example page) and magsafe battery pack.

seasonal email campaigns:

(download and open via the links below to view)

holiday - gift guide - shop early - inspiration - sales event - event reminder - last chance

father’s day

mother’s day

trade-in

 

verizon prepaid

in 2023, i worked with a ux and design team to audit the entire Verizon Prepaid website copy for brand continuity, dead links and typos… this was a 6 month project with hundreds of pages. the copy is still live.

we also built new “bring your own device” and “why verizon prepaid” pages: