tiktok: youth safety

TikTok has more tools and settings for keeping teens safe than any other social media platform. But with low levels of brand trust, many people don’t realize it. We were asked to shed some light on this and raise awareness, all around the world.

it started with the US market…

…and is being rolled with 3 more spots currently in production for France, Germany, and the UK.

…TV was accompanied by some OOH…